|The Steel Wheels
House concerts usually have a built-in audience so you don’t have to do any promotion on your own. Attendees tend to be slightly older, affluent and artsy; old fogies that want to support new fogies and who still buy CDs. The bond you establish there means these folks will remain fans and may also be inclined to donate to your Kickstarter project down the road.
|The Stray Birds
Coincidentally, there are some fine venues in the Richmond, VA area that follow the house concert model. These include JAMinc, Ashland Coffee and Tea, The Listening Room, and Shady Grove Coffeehouse. At venues like this where you can experience great music in a close and friendly environment you’re almost always guaranteed a good time, even if you aren’t familiar with the artist going in.
(The musicians pictured above are ones I saw in memorable house concerts in 2012).